COACH INC. case study Example | Topics and Well Written Essays - 750 words

COACH INC. - Case Study Example In addition, there have been some difficult points in the economy that have affected business in the bagging industry. This means Coach Inc. has learned from and expanded on what competitors are doing within in industry in order to stay on top of the market and maintain their business. THE BUSINESS OF BAGGING CUSTOMERS Coach Inc. is an American company dealing in leather goods from bags, shoes, jeweler, wallets and many other products. Coach was started in 1941 and has expanded rapidly in leaps and bounds, especially after the turn of the 21st century, and right now it boasts of over 500 branches worldwide. Coach started as a bagging firm back then and specialized in the manufacturing and sale of leather bags. The company was later bought by a bigger company called Sara. Lee Corporations in the 1970s. Sara Lee was diversifying its merchandise leading to the purchase of Coach among others. This diversification strategy did not work out well for Sara Lee and Coach suffered from lack of focused management (Encyclopedia, 2012). The large portfolio proved hard to handle under one management. In 2000, Frankfort Lee, the CEO of Coach, convinced the management of Sara Lee to allow Coach to run independently. This strategy paved the way for the growth and expansion of Coach. In fact, the company's growth was averaged at 51% per annum since 2002. This paper seeks to establish the factors that contributed to this rapid expansion and what exactly is the reason why the company was less affected by the economic downturn in the later part of the first decade of the 21st millennium. This paper, therefore, starts by outlining the reasons why the company could weather the economic downturn storm and the strategies it employed. It then goes ahead to discussed what Coach did that its competitors did not hence giving it a comparative advantage, lastly, it analyses the success of these strategies employed by Coach Inc. In 2008, a global economic depression hit affecting the United S tates of America and the entire world. During this time, many businesses collapsed and Coach was expected to follow suit. However, Coach expanded its operations to wider markets in Northern America and competed with leading brands. Although the company started as a maker of small leather handbags for ladies, it is currently a leader in the sale of handbags, wallets, luggage, briefcases and many other related products. How Coach Has Managed to be Successful in Challenging Economic Conditions Coach managed to be successful despite the economic challenges as a result of several management and marketing strategies. One management strategy was the creation of a business plan with a corporate strategy. The corporate strategy gave Coach the authority to run its activities independently without the interference of the mother company. This proved to be the decisive step. Coach planned to expand and diversify its operations. The company, which had a narrow range of products that were made of leather diversified into jewelry, eyewear and picture frames production and selling. It opened more stores in International markets, including Canada and China, setting up multiple stores in the countries it ventured into. The large population in China gave the Coach Inc. a ready and wide market for its products. By increasing its market share, Coach was in a position to navigate through hard economic times. Coach managed to cruise through the economic downturn through proper analysis of trends in the fashion industry and market at large. Through this analysis,

Term paper for 1500 words Example | Topics and Well Written Essays - 1500 words

For 1500 words - Term Paper Example The National Broadband Network (NBN) represents the future generation of infrastructure and mode of communication. In the 21st century, the world is advancing at a rapid pace and Australia is also taking part in these technological advancements. According to the Prime Minister of the country, a slow internet connection is one major hindrance in the path of growth. Economic activities are highly dependent on the flow of information. Different communication channels lead to the identification of investment opportunities. Hence, a speedy connection of broadband would boost up economic activities and enlighten the future of the economy. Therefore, the Government of Australia has taken the initiative to connect every individual via the broadband network. It is imperative to ensure that all citizens gain access to the NBN. The project has been started in the year 2010 and is due for completion by the year 2015 (NBNCO, 2013). ‘Fiber to the node’ network A fiber optic network is a network of multiple nodes. By implementing fiber optic, the system designer can create a passive medium of network consisting of several nodes. The presence of multiple nodes makes the distribution network system safe and reliable (Cobo, 2012). By using a single mode of operation, the speed of information transfer might be increased up to 1 gigabit per second. The error rate of high speed optical networks has been found to be quite less and acceptable (Cobo, 2012). When a good broadband infrastructure is combined with highly advanced information technologies, it becomes capable of affecting productivity of firms operating in the economy and boosting economic growth. Common households across the country would be able to connect with one another, which fosters national integration. Highly effective broadband infrastructure creates additional ways in which the economic growth of the country might be augmented. Advanced information technologies can change as well as improve the metho d of processing information that results in higher involvement of IT firms, which implies the creation of new employment opportunities. Fiber to the node network allows the companies to implement processes, such as e-procurement, customer services, e-billing as well as make recruitment online using the internet network connection. The IT division of the firms, thus, makes a noteworthy contribution in the (long-term as well as short-term) performance of the firm, through its interactions with the other functionaries of the firm (Zyskind and Srivastava, 2011). Characteristics of NBN Broadband internet connection enables exchange of information and data across the different agents in the economy located in multiple locations. Through implementation of a high speed internet broadband network, companies would be able to manage their functions and operations in a decentralized manner of information processing. In the Australian economic system economic agents use available information as input for generating new output. The NBN in Australia would facilitate this process of information management. In this process, the nationwide network of internet would allow the firms as well as individual users to weigh and evaluate information before taking actions on the basis of that information. It leads to multiplication of data that benefits all actors in the economy. The NBN is a cost